顺应时代和学科跨界融合协同创新的趋势，整合多设计学科 以及相关专业资源，以学科交叉和融合为研究模式，结合前 沿的国际设计理念及资源，从设计概念定位到视觉体系构建，再到空间环境打造，融入新形态的交互系统及新技术应用，以服务设计的创新思维，全方位系统整合设计战略与管理、产品设计及品牌策略、视觉设计与空间、交互设计与信息网络、公共服务与设计创新等学科资源的有机链接，提出 具有前瞻性的系统整合创新理念及专业化的全维服务设计优化解决方案。

研究所形成五大研究板块: 新型城市整合创新与系统设计研究。探究新型城市的发展理 念及模式:从城市人文、历史到现代化新型智慧城市的品牌建设以及景观规划，以整合设计的理念全方位探讨既有国际 定位又有中国特色的城市发展建设思路。 环境空间整合创新与系统设计研究。从环境空间景观角度整合各专业学科，以跨界创新空间，带动产业发展研究。 品牌整合创新与系统设计研究。从宏观层面对品牌定位及设 计展开研究，整合品牌策略、品牌视觉设计、品牌环境空 间、新媒体交互表现、品牌传播创意、品牌资源管理等方向 进行研究。 交互整合创新与系统设计研究。以交互理念全面整合各设计学科，突出设计以人为本、服务于人的基本理念，全方位贯穿视觉、空间、产品使用主线，系统化的研究交互学科整合 的发展 以及利用空间。 设计赛事及实战创新整合与系统孵化。以课题或实际研究项 目带动设计竞赛，结合实际教学组织优秀学生团队参与国际 国内设计竞赛，同时借助优势项目带动创新项目孵化，对学 生团队创业给与项目支持及指导。

Adapt to changing times and the trend of discipline cross-border integration synergy innovation, integra- tion of multiple design disciplines and related resourc- es, to discipline overlapping and fusion as the research model, combined with the forefront of international design concept and resources, from design concept to build visual system, to the space environment, into the new form of interactive systems and new technolo- gy application, to the innovation of service design thinking, design strategy and management system integration, product design and brand strategy, interaction design, visual design and space and information network, public services and design innovation, the organic link of subject resources, it points out that system integration of proactive innovation concept and professional full dimension- al service design optimization solution.

The institute forms the five research sections:

New urban integration innovation and system design research. To explore the development of new urban concept and mode: humanities, history, from the city to the modern new wisdom of the city brand building and landscape planning, compre- hensive discussion by the concept of integration design is both the international orientation and city development train of thought with Chinese charac- teristics.

Research on environment space integration innova- tion and system design. From the perspective of environmental space landscape, we can integrate the disciplines from the perspective of landscape, so as to promote the research of industrial develop- ment.

Research on brand integration innovation and system design. From a macro level study of brand positioning and design, integration of brand strate- gy, brand visual design, brand environment space, new media interactive performance, creative brand communication, brand resources manage- ment direction for research.